Taloma: A Tequila Infusion Beverage

Roles:

Project Manager

Art Director

Graphic Designer

This brief allowed the opportunity for me to not only consider how a brand’s standards can be projected throughout a variety of media pieces, but also to be able to develop and showcase a consistent brand identity throughout each of those channels. By having to focus on the drink and alcohol industry, I created Taloma – a take on the classic Paloma cocktail – to represent the feeling of summertime fun not just through what the product is, but throughout each integrated design element.

It all started from me thinking about the feeling I wanted my drink to represent. I love summertime, and especially getting to enjoy an alcoholic soda or seltzer on a sunny day. Considering the popularity of vodka sodas, I wanted to take on a tequila soda by turning a Paloma cocktail into a canned drink, with a fun, colourful, bold, yet lighthearted visual brand identity. The required brand pieces I had to design included the can, the can carrier, and an invitation to a launch party for the drink. Each one had to remain consistent to the tone and core message of Taloma by coherently displaying the same fonts, colours, and design elements in a unique manner for each medium.

Taloma allowed me to wear a different kind of designer hat and learn about the other side of the design industry and what it takes to develop brand pieces for print, adjacent to the world of just digital creations. I translated my digital design abilities to create a variety of pieces for print, learning what it takes to develop dielines and successfully maintaining print considerations throughout each working file.